mission
To fee-up the Health Benefits of Coffee, to optimize usability and to reduce Climate Impact of the Coffee Lifecycle
vision
To positively change our view of Coffee as a caffeine boost to responsible using Coffee along a sustainable path to Health and Well-being.
coffee
Close to 10 million tons of Coffee are consumed around the world, increasing by 5% every year, and yet as you drink a cup, you only get 1% of the healthy ingredients, the other 99% of sustainable benefits are lost.